Which term describes a form of advertising where a famous person is paid to publicly promote a product?

• A. Endorsements
• B. Sponsorship
• C. Advertising
• D. Marketing

Answer: (A)

When a famous person is paid to publicly promote a product, the term used is endorsements. This tactic uses the credibility, status, or popularity of the celebrity to influence how fans or consumers view and trust the product. The idea is that people admire the endorser and may want to imitate them, so they’re more likely to try or buy what the celebrity recommends.

This differs from sponsorship, which is about a brand supporting an event, team, or cause to gain visibility rather than having the individual explicitly promote the product themselves. Advertising covers paid messages in general across media, not necessarily tied to a specific endorser. Marketing is the broader process of planning and executing activities to bring a product to market, of which endorsements can be a part. Endorsements specifically involve a direct, public recommendation by a celebrity.